Next time you go shopping, look for the ‘eco-label’!
The next time you want to buy an environment-friendly product, look for the 'eco-label' on which the Centre for Innovation Incubation and Entrepreneurship (CIIE) has been working for some time.
The 'eco-label' that would be issued by a CIIE panel to certify that a particular product was environment friendly, is the first effort in India to test products and services for their 'eco-friendliness', beyond the routine audits for energy efficiency. The assessment of product for its eco-friendliness will be done only when sought by its manufacturer.
The label would be given only after extensive tests by the steering committee constituted by the CIIE with experts drawn from different fields across the country.
The CIIE, established at the Indian Institute of Management-Ahmedabad (IIMA), aims to incubate technology-based innovations and help commercialise them.